This is a short story on how we combined our technical skill, creativity, expertise in our client’s industry and a single good idea – and turned it into one of the more clever instances of B2B communication you’ll see this year.
Something different – Our “Pilsner Pitch”
It started with our team having a crack at brewing our own beer. Once brewed, we had to decide what to do with it – and we kept coming back to the idea that we wanted to use it to share our ideas with our clients.
What we came up with was a client communication campaign showcasing the power of targeted messaging, as a label. We tasked our in house designer, Vee, the job of designing the label template. Vee created the label, our account managers crafted the messages and off we sent our limited edition W-rapt labels 4 pack to our clients – The Pilsner Pitch.
We were really proud of the result – and our clients really loved the idea. The Pilsner Pitch is also an award winner, winning a Gold Medal for Innovation at the 2017 Pride In Print Awards – we can’t say the same about the beer itself, but in our opinion, it didn’t taste too shabby.